Pursuing a Career in Events Management

What is Events Management?

Events management involves coordinating, planning, managing and dealing with a group of people and vendors which, when combined, creates an event.  

Behind every event, like the Olympics for example, there is an events manager and his or her team that work to create the best experience for the guests, viewers, sponsors, athletes, etc.

A Career in Events Management

Events managers organise and manage various promotional, business and social events. They are in charge of the entire project, from planning what theme and which vendors to use, to executing the event.

An events manager’s job includes:

  • Meeting with clients and discussing what they want
  • Coming up with unique ideas for events
  • Setting up budgets and timescales with the client
  • Finding suitable venues, vendors and staff to help on the day of the event
  • Negotiating costs with suppliers and contractors
  • Securing and booking venues, entertainment, equipment and catering
  • Resourcing, hiring and supervising contractors such as caterers and security
  • Marketing and advertising the event
  • Ensuring that the health, safety and insurance regulations are followed
  • Managing the events team 

Where Do Event Managers Work?

Events managers can be found in almost any sector including entertainment, finance, government, retail, fashion, sport, music, etc. An events manager’s day can be filled with a range of exciting challenges and unique situations.


For an event to come to fruition, it requires a team of people working together. An event’s success depends on the team and what each member brings to the table. The team has to be flexible and committed to give all they got. If you are a team player and love creating something unique, events could well be the career path for you.


The event industry is about impressing people. It requires exceeding the expectations of every party involved in the event, and design is one of the key features that can make or break an event. Whether it is the uniqueness of the event, special features or the entertainment, these factors are all important. Events managers should be innovative and have a dynamic approach to problem-solving. If one idea fails, they have to find an alternative that will work just as well.  

Strong Leadership

An events management team requires a strong leader to be successful. The person in charge should be able to negotiate with clients, suppliers, and venue staff. Flexibility, quick thinking, initiative, and excellent decision-making skills are crucial for this role.     

Qualities of A Successful Events Manager, Summed Up

  • Flexibility (able to adapt)
  • Creativity
  • People skills
  • Strong organisational skills
  • Passionate about events
  • Good time management skills

Working Conditions for Events Managers

The job of an events manager can be very demanding and stressful, especially when it gets closer to the day of the event. Events managers work regular office hours but may have to work during the evening or weekends on the day of the actual event.

Much of the job is office-based but includes a lot of out-and-about work, which will include visiting venues, buying supplies, etc. 

Different Types of Jobs in The Events Industry

There are various jobs you can apply for with an events management qualification.

  • Conference Planner
  • Corporate Event Planner
  • Event Coordinator
  • Wedding Planner
  • Event Manager
  • Event Organiser
  • Event Planner
  • Exhibition Coordinator
  • Facilities Manager
  • Fashion Event Coordinator
  • Marketing Coordinator
  • Tourist Event Coordinator

Events Management Courses at College SA

We offer seven events management courses:

  • Events Coordination Short Course Certificate
  • Events Coordination Proficiency Certificate
  • Events Coordination Skills Certificate
  • Business Events Management Expert Certificate
  • Entertainment Events Management Expert Certificate
  • Exhibition Events Management Expert Certificate
  • Sports Events Management Expert Certificate

Click here to go to our courses page.