What will you learn in this Tourism Marketing : Skills Course ?

Marketing in the tourism industry has become more professional and aggressive.  The tourism industry has become increasingly competitive, both in South Africa and worldwide with consumers having a far greater choice of products and services than ever before. Learn the skills and techniques to finding out what tourism consumers want (market research). Learn how to develop suitable offerings (product development), by telling consumers what is available (promotion), as well as  telling consumers where they can buy the offerings (place). 

Textbook costs included!

Textbooks can be extremely expensive and some institutions do not include it in the course fee. Not at College SA! Our study material and textbooks are included in the total course price, so you do not have to worry about sourcing your own textbooks. We will send you all the necessary study material to complete this course.

Course Cost and Duration


At College SA we offer you the following ways in which you can pay for your studies:

ENROL
ONLINE!

  • STUDY DURATION (12 MONTHS)
  • STUDY MATERIAL COURIERED TO YOU
  • MONTHLY DEBIT ORDER
    OPTIONS AVAILABLE
  • Total Price
    R7,080
    *A once-off R950.00 activation fee applies if you pay by debit order

What is included in the course fees?

  • Text books and study material
  • Courier fee

Course Start Dates

With College SA you can start studying whenever you want, there are no specific course start dates since we offer distance learning. Please speak to our Educational Planners about your enrolment and study options.

Assessments Information

You will need to submit a Portfolio of Evidence and assignments which will be used to determine your competency. Once you have successfully completed the Portfolio of Evidence and assignments you will receive a certificate confirming course completion.

Accreditation Info

Status: Non-accredited course
Type & reward: College SA Provider Programme - certificate confirming course completion
Provided by: College SA
Minimum credits: N/A

College SA has put together a range of courses that address the need for affordable skills development. These courses, made up from a range of providers as well as some of our own proprietary material, have been developed specifically for distance learners to help them gain skills. Although these courses are non-accredited, they are extremely valuable for many students since the information is relevant, up to date and will help you improve your job performance in your chosen field. These courses are typically more affordable than accredited courses, do not require formal exams to pass and are often structured in such a way that you can level up your skills as you go along. They are perfect for self-development and demonstrate to employers/potential employers your willingness to learn and improve yourself thereby increasing your ability to find a job or get a better job.

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Entry Requirements

  • Grade 10
  • Learners must be at least 16 years of age
  • The ability to read and write English

What subjects make up this course:

What are subjects?

Subjects are the particular fields of study that are covered in a course. The subjects below make up this course and will need to be completed in order for you to complete this course.

This is the study material you will receive when you enrol for the Tourism Marketing Skills Course. Your study material for this course includes study guides, textbooks and assessment guides.

Tourism Marketing

Marketing in the tourism industry has become more professional and aggressive. The tourism industry has become increasingly competitive, both in South Africa and worldwide with consumers having a far greater choice of products and services than ever before. Learn the skills and techniques to finding out what tourism consumers want (market research). Learn how to develop suitable offerings (product development), by telling consumers what is available (promotion), as well as telling consumers where they can buy the offerings (place).

Topics covered in this module:

  • Marketing Principles
  • Characteristics of tourism and marketing principles
  • The tourism marketing environment
  • Tourism marketing planning
  • Tourism marketing research
  • Segemenation, targeting and positioning principles
  • Consumer behaviour in tourism
  • Organisational behaviour in tourism principles
  • Product-offering strategies
  • Pricing strategies
  • Distribution strategies
  • Marketing communication and advertising strategies
  • Sales promotion and personal selling strategies
  • eMarketing and direct marketing strategies
  • Marketing collateral, PR and sponsorship strategies
  • Physical evidence, people and process strategies