This programme is divided into two courses: Tourism Marketing and Tourism Management. The Tourism Marketing course shows you how to determine and reach your target market. You will learn how to showcase your business by using specific or combined marketing strategies and mediums. The Tourism Management course shows you how to synergise the different aspects of a tourism business (like finance, admin, marketing and human resources) to develop and expand your service or establishment.
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Tourism Management: Skills Course
Equip yourself with the business, finance, marketing and HR management skills required for a career in tourism management. Choose from a range of courses.
Tourism Marketing: Skills Course
This tourism marketing course will equip you with the skills to establish what tourists want, and how to develop suitable offers that will attract them.